PALAIS ROYALE
LANCEL

For the launch of the new iconic product ‘Charlie’ the Lancel advertising campaign was shot in the evocative arches of Palais Royale, Paris. To reflect the new creative direction of the luxury leather goods brand I was asked to design the autumn window scheme using the shoot location as inspiration. The products had to be the star of the show, thus I chose subtle tones of grey, white and faux marble and minimalist columns to maximize the visibility of the products.